I've only noticed this happening at one Hy-Vee location (Peony Park), but I now get thanked by name when handed my receipt. I mean, I get thanked by a teenager calling me by the diminutive of my name. My husband isn't permitted to call me that. I really find this first-name basis thing with someone I don't know, terribly offensive. I understand that the management/consultant types have been labouring under the delusion for years that this faux personalisation is going to create shopper loyalty-but it truly is a delusion. I don't blame the poor clerk forced to proceed with this nonsense, and I understand that I'm complaining about something newly occurring in Omaha that has probably been going on for years in more populated locales.
Now Get Off Of My Lawn!